Movado Edge
The client for these spots were very particular about the metal surfaces on the watches. The mens watch has a brushed metal band and case where the women's watch is smooth, shiny, and very reflective. The client was initially against the use of any atmospherics and any kind of depth blur, but after seeing how much realism it brought to the shots, they had no choice but to agree that it helped. A lot of attention was spent on the lighting and a lot of back and forth with the agency creative. In the end, the results speak for themselves.
Stoked.
Creative Director / Art Director / Animator / Compositor