Disney Advertising sales open
For this project we worked directly with the Disney Advertising Sales department. They wanted a new open animation for a big advertising conference and offered up a few ideas. In the end, two different animations were created. The other animation I was not involved in but for this one they wanted to showcase the new media they now have in their library as a result of the Fox merger. They wanted to keep the feel and scope of the classic Disney Theatrical Open with some unique tweaks. Content across several new and existing networks are shown across different platforms (phones, tablets, and tv’s) as they all come together to create a collage of the famous Cinderella Castle. Instead of a river flowing beneath the castle, I created something reminiscent of the Rainbow Bridge from the Thor movies. This concept served as a dual purpose, Marvel being a Disney property as well as representing streaming data to the devices.
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Art Director / Animator / Compositor