NFL Undrafted

This spot was awarded the PromaxBDA Silver Award for Art Direction and Design.

The client was pretty specific about what they wanted. They had some examples of footage moving around in glass panes and wanted something similar but different! So, I came up with the idea to have the hero panes come into frame from behind the camera and keep moving backwards throughout the spot until the title lockup. Render times in Cinema 4D for the glass panes were taking a long time so to save on render time I used particular in After Effects to populate the rest of the environment with glass panes.

Stoked.

Creative Director / Designer / Animator / Compositor